Generative AI refers to a type of artificial intelligence that is designed to create new content, such as text, images, music, or even entire videos, by learning patterns and structures from large datasets. Unlike traditional AI, which focuses on analyzing and classifying existing data, generative AI can generate entirely original outputs that closely resemble the data it was trained on. This technology powers applications like natural language processing (NLP), where models like GPT generate human-like text, or image generation tools like DALL·E. Generative AI is revolutionizing industries such as entertainment, healthcare, and finance by automating creative processes, generating synthetic data for research, and aiding decision-making. While its potential is vast, generative AI also faces challenges related to data privacy, security, and ethical considerations, requiring careful management for its responsible deployment.