The CEO Magazine
- Heading the D2C vertical from strategy to execution - website development, branding, and GTM.
- Led the Shopify storefront creation for the merchandise line, using no-code tools to ensure speed and efficiency.
- Designed the merchandise catalog (tote bags, mugs, tees, etc.) with brand-aligned product storytelling.
- Built and executed a social media presence to support D2C growth, driving early engagement.
- Crafted the GTM strategy, including pricing, packaging, launch content, and customer journey flows.
10 Jun 2025 - Present
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