What I Created

Myntra’s story is one of resilience and reinvention. From being on the brink of bankruptcy in 2013, Mukesh Bansal secured a $5M loan and merged with Flipkart to take on Amazon. Originally a personalized merchandise startup, Myntra pivoted to fashion e-commerce in 2011, focusing on high margins and repeat purchases. With bold strategies like an inventory-led model, India’s first fashion app, and customer-first return policies, it quickly scaled. Though losses peaked at ₹874 Cr in FY20, shifting to an open-platform model, logistics revenue, and smarter return policies turned the tide, leading to profitability in FY24 and setting the stage for a potential IPO.

How Long It Took

3 days from start to finish.

What I Would Charge

₹20,000 - ₹30,000 per video for Similar News style Content.

Tools I Used

• Premiere Pro (video editing)
• After Effects (effects)
• Photoshop (graphics)
• Figma (storyboarding)
• AI tools (content help)

Who I Did It For

I created this video for Backstage With Millionaires.