I researched this case study to understand how Virat Kohli’s One8 turned its 2026 brand relaunch into a major marketing event.

I explored the campaign from different angles, including celebrity branding, brand collaborations, social media buzz and customer experiences. I also researched campaign figures and media coverage to understand what worked beyond the initial hype.

What I covered:

One8’s journey from its Puma partnership to independent brand relaunch.

Virat Kohli’s personal branding and Karan Aujla collaboration.

District by Zomato partnership and experiential marketing.

Limited-edition products, FOMO and emotional storytelling.

Reported campaign results and practical marketing lessons for other brands.

My goal was to go beyond describing the campaign and explain how One8 connected different marketing strategies to attract attention, encourage purchases and build its brand identity.