Objective: To develop a content strategy for a 3-month organic campaign to boost the engagement and brand visibility of Meesho on Instagram and  X.

The strategy should include:

Target audience analysis: Define the demographic and psychographic profiles of

your target audience on these platforms.

Campaign theme: Develop a central theme or story that ties the campaign

together.

Content types and buckets: Specify the types of content you'll create for both

Instagram and X (e.g., reels, stories, carousels, tweets, threads).

Content calendar: Create a high-level content calendar for the 3-month

campaign, showing how frequently you will post and the content types for each

week.

Research: Studying the business model of Meesho and understanding their tone by analyzing their
-> Social Media Handles
-> Meesho Ad Library

Time Taken: 5 hours (From Ideation to Execution)