Objective:

Select one topic from our niche (insurance, health, or finance) and create three (or more) distinct pieces of content tailored for Instagram, X (Twitter), and LinkedIn respectively. 

Each piece should be optimized for its platform's unique audience, format, and engagement style while maintaining consistent messaging around your chosen topic. 

Demonstrate your understanding of platform-specific best practices by adapting your content's tone, length, visual elements, and presentation to maximize effectiveness on each channel. 

Target Groups:

Instagram: Aged between 24 and 35, Tier 1 and 2 cities, Casual scrollers LinkedIn: Aged between 27 and 45, Tier 1, 2 & 3 cities, Serious Content Consumers, might have had a previous touchpoint with Ditto/Finshots/Founders 

X: Get Creative! 

Time Taken:

5 hours