In this self initiated 2-hour project, I conducted a deep-dive competitor analysis of 3 D2C brands in ethnic wear space - The Lotus Fab, Queen’s Wear, and Our Saree. Utilizing the Facebook Ad Library, I examined their ad creatives, ad copies, hooks, CTAs, offers, landing page journeys and key trends such as the use of short-form videos, overlay text highlighting USPs, and mobile-optimized creatives. 

This project reflects my ability to extract insights from publicly available data, evaluate user journeys, and think like a media buyer.

Tools Used:
Facebook Ad Library
Google Docs

Skills Demonstrated:
Competitor Analysis
Landing Page Analysis
Consumer Insight Mapping
Strategic Thinking
Content Evaluation