About this work:

This keyword gap analysis compares the organic keyword rankings of four major video editing platforms — InVideo, Veed, Lumen5, and Pictory — to uncover strategic content opportunities.

➤ The analysis includes over 3,700 keywords, highlighting:

➤ Monthly search volume and keyword difficulty

➤ Ranking positions of each brand across all keywords

➤ Clear visibility gaps where competitors rank but one brand doesn't

What I did:

➤ Collected and cleaned keyword data from SEO tools

➤ Mapped competitor rankings to identify underutilized keywords

➤ Prioritized content opportunities based on volume vs difficulty

➤ Delivered a data-driven insight model to inform editorial planning

This framework can help SaaS companies discover untapped content topics, strengthen topical authority, and boost competitive visibility.