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Spec AD challenge by KIWI
Brief :-
How can we make Kiwi’s 1.5% cashback on every UPI spend feel instantly understandable and memorable?
The challenge was to communicate a simple product benefit cashback on UPI payments through a visual idea that could work as a spec ad.
The opportunity:
Everyone knows what a QR code does. It takes your money.
So, what if we flipped that familiar behaviour and made the QR code give something back?
11 Sep 2026
