As part of my Digital Marketing Pro Course, I led a simulated performance marketing campaign for beatXP, a wellness tech brand, in collaboration with Flipkart’s biggest annual shopping event – The Big Billion Day. The goal was to craft and execute a comprehensive digital marketing strategy to drive sales of 4,000 units, with a ₹50 Lakh budget, achieving a target revenue of ₹80 Lakhs.
24 Jul 2025
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