On-Page and Off-Page SEO Optimization for Sky Asia Tours
Project Description: On-Page and Off-Page SEO Optimization for Sky Asia Tours
| Feature | Detail |
|---|---|
| Objective | To conduct a comprehensive SEO audit and optimization plan for Sky Asia Tours' website to establish it as the undisputed leader for tours in India and neighboring countries. The goal involved competitive keyword research, detailed on-page optimization (URL, Title, Meta, Alt Tags), and initial off-page strategy (Technical SEO platforms, Guest Posting, Link Acquisition) to improve global search engine rankings. |
| Time Required | 4 days |
| Charge for Service | Rs 30,000 |
| Tools Used | Google Keyword Planner (Keyword research and competitor analysis), Semrush (Conceptual for competitive analysis/link building), Facebook (Conceptual for audience/interest insights), ChatGPT/Gemini AI (Content optimization/copy drafting), Moz (Domain Authority checking). |
| Client/Organization | Sky Asia Tours - Completed as a strategic assignment “On-page Optimization for Sky Asia Tours” for the Advanced Digital Marketing and Analytics Course by Intellipaat in collaboration with IIT, Madras. |
Phase 1: Keyword Research & On-Page Optimization
The project began by identifying high-value keywords to target the desired audience, particularly those searching in the US and European markets for travel to India and Asia.
1. Keyword Categorization
| Category | Short-Tail Keywords (High Volume, Broad) | Long-Tail Keywords (High Intent, Specific) |
|---|---|---|
| Tours/Travel | asian travel, thailand tours, tours japan | kerala backwaters, best places to visit in india, travelling through thailand |
| Destinations | hong kong, india stories | philippines tours, destinations asia |
2. On-Page Implementation (URL, Title, Meta Descriptions, Alt Tags)
Detailed on-page elements were created for 20 unique pages, each targeting a specific keyword:
URL Structure: URLs were made clean and directly reflective of the target keyword (e.g., https://www.skyasiatours.com/kerala-backwaters).
Title Tags: Titles were crafted to be compelling, include the primary keyword, and feature the brand name, emphasizing luxury/unique experiences (e.g., Luxury Travel to Hong Kong with Sky Asia Tours: Discover...).
Meta Descriptions: Descriptions were action-oriented, keyword-rich, and focused on the unique value proposition (e.g., Discover the Tranquility of the Kerala Backwaters with Sky Asia Tours.).
Alt Tags: Alt tags were assigned to 20 images to improve image SEO and accessibility. Note on Best Practice: Alt tags should be descriptive of the image and the context, e.g., alt="Kayaking in Kerala Backwaters" rather than generic names.
3. Internal Linking Strategy
Internal linking was implemented to improve site structure, pass link equity, and guide users to related content.
Example Link: The Hong Kong page (Page 1) was linked to the Kerala Backwaters page (Page 11):
Sentence: Every nook and cranny of Asia whispers tales of epochs gone by, of adventures awaiting, and stories yearning to be retold here: https://www.skyasiatours.com/kerala-backwaters
Phase 2: Off-Page SEO & Link Building
The off-page strategy focused on leveraging free diagnostic tools and high-authority link acquisition methods.
1. Essential Free Technical & Analytics Platforms
| Platform | Type | Rationale |
|---|---|---|
| Google Search Console | Technical SEO & Diagnostics | Essential for monitoring Google's view of the site, identifying technical issues, index status, and actual organic search query performance. |
| Google Analytics | Traffic & Behavior Tracking | Measures all traffic, user behavior (bounce rate, time on site), and conversions, providing data needed for ROI and optimization. |
| Ahrefs Backlink Checker (Free) | Link Research | Provides visibility into the top 100 backlinks and referring domains of competitors (and Sky Asia), forming the basis for the link-building strategy. |
2. Link Acquisition Strategy
The primary goal is to build a robust backlink profile to signal authority and trust (E-A-T) to search engines, essential for ranking high against strong competitors.
| Method | Selected Websites | Rationale (Strategic Focus) |
|---|---|---|
| Guest Blogging (Linkable Content) | https://story.wallclassifieds.com/ (DA 26), https://article.classifiedsfactor.com/ (DA 18) | Used to acquire foundational, thematic backlinks to start building domain authority. |
| High Authority Inbound Links | https://www.youtube.com/c/Tendtoread/about (DA 100), https://medium.com/@charlesjaye (DA 95) | Targeting extremely high-authority (DA 95+) domains like YouTube and Medium profiles to gain significant trust signals and link equity. |
By successfully implementing these On-Page optimizations and executing the Off-Page strategy, Sky Asia Tours will significantly improve its domain authority and search visibility, laying a strong foundation to achieve its goal of becoming an undisputed leader in Asian travel in the digital realm.
25 Mar 2024
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