Project Description: Social Media Audit & Strategy for Mayura Consultancy Services (MCS)

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Project Overview and Methodology

This project serves as a comprehensive demonstration of social media marketing expertise, focusing on the strategic analysis and planning required for a B2B technology consultancy firm like Mayura Consultancy Services (MCS).

1. Social Media Audit (SWOT Analysis)

A detailed SWOT analysis was performed for MCS's presence on Facebook, Instagram, and LinkedIn.

This audit identified the following key findings:

• Facebook: Strong in Visual Content and Community Updates, but suffers from low Engagement and repetitive Content Variety. Opportunities lie in Interactive Content (Polls/Q&A) to combat Competition.
• Instagram: Excels in Visual Appeal and Consistent Branding, but Engagement Levels are lower than desired, and there is a lack of Content Diversity (e.g., Reels/Videos). Key opportunity: Improved Hashtag Strategy and leveraging Video Content.
• LinkedIn: Strong on Professional Content and Thought Leadership, but is hampered by low Post Frequency. Opportunities include Increased Posting and promoting Employee Advocacy to maximize reach within the professional network.

2. Content Creation (Instagram)

A strategic 7-day content calendar was developed for Instagram, designed to address the weaknesses identified in the audit (low engagement and diversity) while capitalizing on the strengths (visual appeal).

• Content Mix: The plan utilizes a mix of content types, including:

3. Social Media Campaign Proposal (One Month)

A strategic campaign was proposed with clear objectives and measurable goals:

• Objectives: Increase brand awareness, boost engagement, and showcase MCS's expertise.
• Goals: Achieve a 25% increase in followers and a 20% increase in post engagement over one month.
• Key Themes: Innovation & Technology, Success & Growth, and Expertise & Experience.
• Metrics: Success is measured through an analysis of Followers Gained, Engagement Rate, Reach/Impressions, and crucial business outcomes like Website Traffic and Conversion Rate (Contact Form Submissions).

The subsequent Analytics and Reporting section (using hypothetical data) provided actionable, data-driven recommendations, reinforcing a commitment to continuous improvement by focusing on optimizing hashtag strategy, increasing video content, and boosting cross-platform promotion.

Conclusion:

This project successfully fulfilled the assignment requirements by providing a deep, platform-specific diagnosis of MCS's social media landscape and immediately translating those findings into a tactical, measurable, and brand-aligned content and campaign strategy. It demonstrates proficiency in social media analytics, content creation, and strategic planning for a B2B consultancy environment.