Project Overview: The White Shirt Company
Platform: Instagram & Facebook
Design Approach: Visual Branding with a Premium, Minimalist Tone
Tools: Figma + AI-Driven Imagery

Objective:
For The White Shirt Company—a premium menswear brand known for its Giza cotton white shirts—I designed a clean, minimalist visual identity that reflects their core brand promise: timeless elegance for the modern professional. The primary focus was to create scroll-stopping content that feels as crisp as their shirts, targeting an audience of business-oriented men who value refined style and understated luxury.

Strategic Insights:
Due to budgetary limitations around traditional photo shoots, I leaned into AI-generated product visuals. This allowed us to maintain a high-end aesthetic without compromising on quality. From an SEO and performance marketing perspective, this decision also enabled faster content production cycles—essential for staying agile on fast-moving platforms like Instagram and Facebook.

Key Learnings:
This project was a masterclass in brand positioning under constraints. I learned how to creatively leverage AI tools to simulate product realism, elevate brand perception, and maintain visual consistency. It deepened my understanding of how design, technology, and strategic storytelling come together to influence consumer behavior—even with limited resources.