For The Thetapegaasi, an emerging wellness brand founded by Nniki Hingad, I crafted the complete website content to clearly communicate the brand’s essence, purpose, and signature product line. After an in–depth discussion with the founder, I translated her vision into crisp, engaging, and consumer-friendly copy that reflects the brand’s identity and mission.

My contributions included:

Brand & Product Introduction: Developed compelling website content that introduces the brand story, its purpose, and the upcoming product in a way that builds trust and emotional connection with the audience.

Ingredient Glossary: Conducted detailed ingredient research and created a comprehensive glossary to educate consumers about the science, benefits, and relevance of each component used in the formulation.

Consumer-Focused FAQs: Wrote clear, helpful FAQ sections to address common consumer queries, reduce purchase hesitation, and enhance overall user experience.

This project allowed me to blend storytelling, research, and clarity-driven UX writing to help The Thetapegaasi communicate its value effectively.