🔹 City-Level Research → Roadmap Insights 
Led on-ground research across Tier-1 & Tier-2 cities to capture real vendor needs—fed directly into roadmap and GTM. Healthcare, salons, and service vendors shaped feature priorities

🔹 Redesigned Lead Funnel 
Revamped Sulekha’s Online Potential Lead (OPL) workflow, boosting qualified lead flow by 22%. Data-backed segmentation drove faster lead distribution across top service categories.

🔹 Claim My Business 
Launched a self-serve onboarding flow for vendors to “claim” their business listing. Converted high-intent users and unlocked ₹1L+ in revenue in just 90 days.

🔹 Lifecycle Engagement via WhatsApp 💬
Designed automated WhatsApp journeys segmented by vendor behavior. Result: 17% spike in reactivating dormant users with personalized content flows.

🔹 Post-Payment CX 
Shipped end-to-end post-payment journeys: onboarding nudges, lead dashboards, and renewal triggers. Boosted retention and improved customer LTV significantly.

🔹 Sales App Revamp 
Partnered with design and sales to optimize the internal TME app. UX fixes based on funnel analytics led to a 15% lift in conversion rates.