Task Brief:

Task 1: Feed Direction

Please answer briefly:

1. What should the Alumaura Instagram feed feel like to someone who lands on it for the first time?

2. What kind of content should Alumaura avoid, even if it performs well on Instagram?

3. How would you balance reels vs static posts for a mental-health brand, and why?

Task 2: Feed Visualization

As the creative lead, design how the updated feed should look. Create 6 to 9 Instagram feed posts (grid-style presentation)

Task 3: Content Calendar

Create a 5-day Instagram content calendar for Alumaura.

What I did:

1. Did a mini audit for the brand, answering the given questions in a way that showcases my skills as a social media manager and highlights how I can improve the content and overall feed plan.

2. Created a comparative Instagram feed to show the difference between the current feed and what I would create if I were the SMM for the brand.

3. Created a content calendar aligned with the goals of organic lead generation and brand awareness.