Objective:
Task 1 - Build awareness around the brand's mission of helping people form better habits through daily wellness practices.
Task 2 - Drive consistent participation in their 21-day free Yoga Challenge, encouraging users to show up daily and complete the full journey.
About the Project - This project is created in a way that its quite easy to understand the execution of the script and the nudges. Based on this task, the social media manager and copywriter can collaborate with shoot, graphics and video teams efficiently with the exact vision they have.
05 May 2025
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