Proof
Source: Google Search Console (Oct 2024 – March 2025)

Background

This project focused on scaling organic visibility and lead generation for a B2B SaaS platform offering marketing tools for restaurant owners and operators in North America.

The goal was to establish content authority in restaurant growth topics and increase traffic from high-intent, commercial, and educational keywords.

Objectives

✅ Grow impressions and clicks from restaurant-related keyword queries
✅ Build topical authority in restaurant marketing, budgeting, and operations
✅ Drive qualified traffic that converts into leads for the SaaS platform
✅ Improve domain authority through content consistency and SEO optimization

Strategy Breakdown

🧠 1. Informational Content Engine (50+ Blogs in 6 Months)

The core of the strategy was publishing highly targeted blog posts that address real challenges faced by restaurant operators — especially around promotions, budgeting, and business planning.

Each blog targeted long-tail keywords with high commercial or awareness intent and was optimized for:

Search intent alignment (TOFU/MOFU)

Featured snippets and People Also Ask opportunities

Internal linking to high-conversion service and product pages

📌 High-Impact Blogs:

Blog 1:
🔗 Lunch Specials Ideas for Restaurants
🔑 Keyword: “lunch special ideas for restaurants”
📅 Published: Aug 8, 2024 | Indexed: Aug 9, 2024
✅ Performance: Ranks in the top 10 for core terms and drives consistent leads to promo-related tools

Blog 2:
🔗 Average Marketing Budget for Restaurants
🔑 Keyword: “average marketing budget for restaurant”
📅 Published: July 17, 2024 | Indexed: Aug 8, 2024
✅ Performance: Became a top-ranking financial query, aiding in lead-gen for marketing calculator tools

🔍 2. Keyword Strategy & Query Intent Clustering

All blog topics were selected based on high-volume, low-competition terms with clear user intent — categorized into:

Awareness Stage: “restaurant promo ideas”, “restaurant marketing calendar”

Mid-Funnel: “average restaurant revenue”, “cost to advertise locally”

Transactional Intent: “restaurant CRM tools”, “restaurant marketing budget tool”

These content clusters were designed to build trust, educate users, and eventually guide them toward SaaS feature pages.

⚙️ 3. Technical SEO & Content Optimization

Each post included a clear headline hierarchy, schema markup, and optimized metadata

Pages were interlinked using keyword-rich anchor text to boost crawlability

Added FAQs, images, and subheaders to increase dwell time and CTR

Performance monitored via GSC and refined based on click-through rates and ranking velocity

Results (Oct 2024 – March 2025)

🟣 Impressions climbed consistently month-over-month
🔵 Clicks scaled steadily, correlating with blog publishing frequency

📊 Top-Performing Keywords (Sample)

🔚 Conclusion

By consistently publishing well-optimized, intent-driven blog content, we:

✅ Generated over 1 million impressions and 8,000 clicks in 6 months
✅ Increased domain authority by 29%
✅ Positioned the brand as a go-to resource for restaurant growth content
✅ Built a sustainable content foundation ready for conversion-focused optimization