Swiggy Product Case Study: Driving Trust and Engagement through Detailed Restaurant Reviews
This case study proposes implementing a detailed review ecosystem on Swiggy to empower users with informed decision-making and strengthen the platform's market position. Utilizing the RICE framework for strategic evaluation, the proposal balances stakeholder needs, addressing user "decision paralysis" and partner concerns about negative feedback. The rollout strategy includes a pilot program, gamified incentives, video/photo uploads to boost User Generated Content (UGC), and an AI-assisted moderation system to ensure content integrity.
01 Jan 2025
