Problem: The client faced many challenges while running ads for book fair events. They have encountered several issues:

1. Run multiple campaigns concurrently to maximize our reach and engagement.
2. Various ad sets were created and tested to target different audience segments.
3. Despite increasing the budget, they haven't seen the desired results.
4. They've attempted to boost individual event posts as well as share simple videos and reels across both platforms.

The client just wanted to know how they could reach a wider audience. So, I suggested some simple changes that can be made to improve results.