SaaS Inbound Marketer responsible for generating leads to the Product- Kissflow Project & Kissflow HR.

- Generated organic search traffic to different product silos 
- Implemented On-Page & Off-Page optimization techniques in web pages with 90% increase in organic traffic in 12 months 
- Content research and conceptualization of strategic marketing plans
- Generated leads through conversion optimization and UX best practices
- Coordinated with content, design, UX, web development, and outreach team to complete deliverables on time.
- Drove various A/B testing experiments in landing pages, blogs, and hybrid pages to increase the sign-ups
- Conceptualized strategy for marketing vertical in project management domain from scratch 
- Involved in the increase of topic authority by implementing the glossary of project management terms
- Consistently perform technical site audits and ensured to have an error-free website by keeping up with the technical SEO best practices. 
- Improved the CTR of blogs & landing pages by implementing "How-to, FAQ, Product, List schemas" in blog pages that increased the CTR
- Generating organic traffic to the product silos after the quarterly, monthly & yearly projections. 
- Reporting to the BU's about the performance of the leads to improvise the quality. 
- Tools worked with:- 
SemRush, Ahrefs, Google Analytics, Google Search Console, Mouseflow, Zoho Analytics, Google Data Studio, Screaming Frog, and Keywords Everywhere