Senior SEO Manager

Yellow.ai 

Responsible for Inbound Marketing to Increase the Leads for Customer Experience & Total Experience Platform- Yellow.ai

- Managed SEO projects from inception to bring in the organic traffic to website.
- Initial keyword research to gauge the scope of the market with the help of competitor analysis, keyword planner, and SEM Rush.
- Responsible to increase the KPIs: Traffic, Conversions & MQLs
- Cross functional collaboration between agencies and internal teams for executing web-based tasks
- Executed the silo & interlinking strategy to achieve authority for the niche
- Planned out the backlink strategy to enable organic link backs for the blogs
- Managed and mentored junior SEO team members to map out and execute strategies
- Strong experience in utilizing industry leading tools: SemRush, Ahrefs, Google Ads, Google Analytics, Hotjar, Mouseflow, Google Search Console, Screaming Frog etc. 
- Knowledge sharing of owned channels to external clients and internal stakeholders.

17 Jan 2022 - Present


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