Objective: This was part of the writing challenge on Fueler. The challenge was to write 3 notifications each for 3 brands from the given list. I chose Flipkart, Fevicol, and Behrouz Biryani and employed my copywriting skills.
#DAY1
Theme: Diwali
Time taken: 4-5 hrs
Tasks performed: Researched and looked for the most relatable aspects and came up with fun and creative notifications that would want one to click open. Adopted personalized style for each brand:
Flipkart: It is the friend of the masses catering to all levels of society. Hence, I used a common text language style and casual tone while being creative with the relatable aspects that resonated most.
Fevicol: It has a unique style of branding and advertising. Tried aligning the notification style with that creative fun tone that helps the brand be on the minds without missing any occasion.
Behrouz Biryani: This needs a personalized notification that feels like it's talking to the person reading it and luring them to place an order.
Tools used: Canva, Google Docs, and some references for inspiration
#NotificiationWritingChallenge
15 Oct 2024
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