Increased online footfall from zero to over 2 million in just 1.5 years through innovative marketing strategies and active community engagement.
Being the part of earliest recruits and knowing the brand throughout led to manage Social Media team, establishing a strong foundation for the page and growing a niche audience organically through creative campaigns.
Represented the company as the Social Media face, crafting and curating targeted content that resonated deeply with the photography community, driving engagement and brand loyalty.
Conducted in-depth interviews with over 50 photographers across the country and documented the journeys of over 100 photographers in a blog format. Led and edited this highly popular segment, enhancing its impact and solidifying it as a key content pillar for the brand.