The brand, which trades in serving flag-studded burgers while playing the Rolling Stones on a loop at its 172 global restaurants, can hardly be described as niche. But when its first venue was opened in Hyde Park Corner in 1971, by shaggy-haired rockers Isaac Tigrett and Peter Morton, it was a middle finger to the establishment. Americana was a fresh concept on British shores. Most people here hadn't tried a beef burger. Buckingham Palace sat just across the road, and yet here were kids in tight blues jeans knocking back Jack Daniel's as Riders on the Storm washed through the bar.
15 Nov 2024
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