Canon x RedBull (UK & EU): AV INTERACTIVE

EXCERPT:

Canon, Red Bull and a crew of Red Bull skaters have been handed the keys to London’s Natural History Museum for one week only to skate amongst the museum’s artifacts.

With the help of skatepark designer Joe Ciaglia, Red Bull skaters including six-time X-Games Gold Medalist Leticia Bufoni, rising star Lore Bruggeman, and Argentina’s Aldana Bertran turned the museum into a skatepark.

Prominent exhibition spaces including the Minerals Hall and the Hintze Hall, complete with Hope the whale, were transformed into skate-friendly areas overnight, with ramps and railings set up across the building to take advantage of the natural architecture.

The trio of skaters were joined by skate legend Margie Didal and together they scoped out the whole museum to find spots that no one will ever skate again.

To capture the moment with precision, it was essential the team on the ground had the very best Canon technology available to them.

20 Jun 2023


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