ASICS: HAPPIFUL

Study reveals what ‘before and after’ body transformations do to our mental health

EXCERPT:

If you’ve ever taken a peek into the world of online fitness content, you’ve almost certainly come across ‘before and after’ body transformation pictures and videos. They could be there to sell you a fitness program, a diet supplement, or simply be a record of someone’s experience. But, despite their commonality, a new study from ASICS has uncovered the impact that this kind of content is having on our mental health.

In their survey, 48% of respondents reported feeling insecure about their bodies after seeing exercise transformation pictures. A staggering 82% of women surveyed (and 73% of Brits overall) believe that society’s obsession with the perfect body is damaging our mental health, and 80% say that they go on to feel unmotivated to exercise after seeing transformation imagery – a sentiment that is at odds with the ‘inspirational’ tone this content often adopts.

14 Oct 2022


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