Tagline Development and Product Naming for Hyperion Chargers
From January 2022 to April 2023, I managed Hyperion Chargers. I coined the tagline "Embrace the Evolution." Since Hyperion is part of Greek mythology, I named the product SKYROS—Skyros is a horse in Greek mythology, symbolizing horsepower and making a connection with the electric cables that charge EVs.
01 Jan 2021
Keywords
Tagline Development
Product Naming
