One of my favourite clients, ISHM Kolkata (India's 1st college to provide Int'l internship in 5* Hotels in ABROAD with Air-Hostess Training in Malaysia), was a joy to work me!

Initially, when I joined ISHM Kolkata, my tasks for this client were to occasionally help out with finding trending topics and new trend references for college promotion and showcase our programs and certification courses.

After a few months, I took on the responsibility for their entire Instagram, YouTube, and Facebook.

The goal was straightforward: 
Create content that people would want to share or save. I had complete creative freedom in terms of strategy and ideas, with only the writing style restricted to a couple of formats.

My expanded role included:

• I have made all the promotional post designs for social media.
• Sharing references for new trends in the social media space.
• Keeping an eye on upcoming college events and to make ready the creatives early for better engagement.
• Identifying brands to collaborate with and coordinating with their teams.
• Crafting engaging captions.
• Ensuring the grid layout was visually appealing.
• Maintaining content within these categories: 1. Informative 2. Trends 3. Students Friendly.
• Regularly updating Instagram stories about all the upcoming events.
• Make whole month content strategy.

I managed their social media from September, 2023 to October, 2024.

I was assigned the responsibility of generating hooks and topics for the client's upcoming project trip to Bali and other countries seminars and confrences and achivements and awards received. Additionally, I leveraged ChatGPT to enhance the ideation process.