More than 700% increase in the number of pages getting more than 100 organic clicks per month

The Problem:
My client's website had a lot of bloated, irrelevant, and low-quality content, affecting the website's topical authority. 

Having already spent $$$ in creating those posts and pages, he was not ready to delete any of it.

My Proposal:
I straight away suggested going for content pruning, (deleting pages) and guaranteed him a 1st-page ranking for the relevant blogs that were nowhere found on the SERP.

He agreed, and I de-indexed around 50% of the pages.

When Number of pages = 435

Number of Pages getting 0 traffic: 340 
Number of Pages getting traffic between 1 and 100: 91
Number of Pages getting traffic between 101 and 1000: 4
Number of Pages getting traffic between 1001 and 5000: 0

When Number of pages = 230

Number of Pages getting 0 traffic: 95
Number of Pages getting traffic between 1 and 100: 99 
Number of Pages getting traffic between 101 and 1000: 32
Number of Pages getting traffic between 1001 and 5000: 4

The Result:

More than 700% increase in the number of pages getting more than 100 organic clicks per month.
 

20 Sep 2023

Keywords
SEO
On Page SEO
Off Page SEO
Local SEO
Technical SEO
Organic Lead
Content Writing

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