Objective

To write a product description for Reynolds' Trimax Pen

Time taken

3 hours

Tools used

Google docs

Organisation

Nil

Comments

I wanted to practice writing product descriptions and couldn't decide which one to pick.

I looked around me and found my Trimax - the pen I created my childhood stories with.

I have changed a lot but Trimax hasn't. And maybe I haven't either, still using Trimax to write my stories.

Well, here you go. Enjoy this blast from the past from me!

POW

I am the pen that wrote your childhood

The iPhone of pens

The gem in Reynold’s crown

But my biggest flex is Indians buying me for Rs 30 in an era of Rs 5 pens.

Who am I?

Generations of students wrote their stories, to-dos, letters, and lessons with me - from diaries to homework to answer sheets. Owning me meant becoming the Suneeo of the friend group.

“Mereko try krne de na yaar ek baar.”

Your crush may not have known you existed, but if they saw me, you’d get a VIP ticket to her attention. 

They tried changing me so many times. Rorito, Robomax, Trimax Gold. But no one has forgotten my original look. They are so stubborn that the execs had to reintroduce me to the market after rolling out my new cousins.

Did they really think I was just another pen?

I am nostalgia with ink. I am childhood in ergonomic design. I am quality with leakproof technology.

And if reading this makes you cry, don’t worry. My quick-drying ink is waterproof.

Kids can pilot as many aircrafts as they want. They can use as many V’s as they want.

Because when all is said and done, only my quality can survive the test of time - even Gen Zs wish they could finish their homework with me while watching Ninja Hattori again.

Then they said, “Tere pass trimax hai?”

Now they say, “Bhaiya aapke paas trimax hai?”

In these 2 lines they grew up. I’ve aged, but my design hasn’t.

Because perfection doesn’t need change.