"Emails are 90% Copy and 10% Other stuff"

I implemented the AIDA framework in this marketing email.

ATTENTION - By writing an intriguing subject line I attracted customer attention. Just enough To tease them to open our mail.

INTEREST - By addressing their pain point and stating facts, I spike their interest.

DESIRE - Now audience’s attention is captured and their interest is sparked, I Pitched them with a limited-time offer and a unique selling proposition.

ACTION - Finally connect the purpose of the mail to the action I want them to take by writing a compelling Call to action.