💼 Mokobara: The Apple of Travel

🧭 Context

This pitch deck was my case study for Mokobara, a premium travel brand redefining modern luggage design. I wanted to decode what drives user sentiment for Mokobara - what makes people love it and what holds them back - then pitch strategies to increase perceived value without reducing prices.

💡 Approach

Problem Statement:
While Mokobara has high brand curiosity and strong visual appeal, many users hesitate before purchase due to a price-to-perceived-value mismatch.

My Solution:
I conducted a sentiment analysis on 150+ verified Amazon reviews using NLP (VADER) and visualized insights in a Streamlit dashboard to understand the emotional pulse of Mokobara’s users.

From this analysis, two core friction points emerged:

1. Perceived price-function mismatch (premium design but average utility)
2. Expectation gaps

I proposed two growth levers to bridge this gap:

Mokobara × Scapia Collab: A co-branded experience with Scapia (Gen Z travel credit card) to turn purchases into reward loops and increase travel-led visibility.

The Moko-verse: A gamified post-purchase ecosystem turning ownership into belonging - where customers earn points, unlock accessories, and gain status within the brand.

These ideas reframe Mokobara not as a bag company, but as a badge of identity - much like Apple redefined phones into cultural symbols.

🚀 Learnings (Product + Growth Perspective)

Emotional data matters: Quantifying sentiment helped me see how language tone hides deeper dissatisfaction even in “positive” reviews.

Perceived value > pricing: User hesitation often stems from emotional ROI, not cost itself.

Community is currency: The strongest consumer brands drive belonging, not discounts.

Growth insight: Retention can be built post-purchase through habit loops - accessories, loyalty, gamification.