Objective:
The idea is simple, people love personal connections, and what’s more personal than their zodiac sign? By linking each Fastrack watch to a zodiac trait, we make the watch feel less like just an accessory and more like their perfect match.
Target Audience:
Gen Z & Millennials who love astrology, trends, and self-expression.
Brand & Campaign:
Fastrack & Zodiac Timepiece Match
Tools Used:
ChatGPT, Perplexity (for research)
Google Docs (for content)
Canva (for visuals)
Pre- visualized Result:
People excitedly find their Fastrack watch match, sharing it with friends, and feeling like it was made just for them. Social media buzz, fun conversations, and a brand that feels more personal than ever
24 Mar 2025
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