GenAI-Powered Travel Planning Solution for MakeMyTrip
Led a GenAI-driven initiative to improve travel planning and vacation booking for MakeMyTrip, targeting a user base of over 1 million.
Conducted competitor analysis and user research, surveying 50+ users to identify unmet customer needs.
Proposed 3 scalable, user-centric solutions to enhance trip planning experiences.
Focused on driving an increase in user engagement and business growth through innovative product features.
01 May 2024
