📄 Description:
I was tasked with crafting a short-form WhatsApp message for Illumine, promoting a men’s mental health webinar titled Man-Up for Mental Health.

The copy needed to be emotionally evocative, stat-backed, and action-oriented, appealing to men who rarely seek support or attend mental health events. I referenced real data from Mpower by Aditya Birla Foundation, used a compassionate yet clear tone, and added urgency with a strong CTA.

🔍 My Contributions:

Researched stats and stigma around male mental health in India

Created a message that’s short enough for WhatsApp but deeply empathetic

Balanced sensitivity with motivation to drive attendance

Wrote in a tone that invites, not lectures

🛠 Tools Used:
Google Docs, Grammarly, Messaging Persona Sheets

📌 Outcome:
High-response short-form copy that speaks to underserved audiences and encourages safe participation in a webinar space.