This project was done for ADManiac organised by Fuelers: The Spec Ad Competition, a platform for creative individuals to express themselves through innovative advertisements. This competition was aimed to create ads that captivate audiences & inspire creative thinking.
Brand Chosen: Bumble - The social network where women make the first move always!
Creativity happens one buzz at a time, so our motto is simple: We choose to Bumble because we believe in the power of unconventional collaboration, just like bees working together to create something sweet and extraordinary.
Creating an advertisement for Bumble, a renowned social networking app, demanded a deep understanding of the product, our target audience, and the message we aimed to convey.
Our primary goal was to showcase Bumble as an inclusive, empowering, and innovative platform. We crafted an advertisement that emphasised its diverse user base and the concept of connections.
1. Understanding the Target Audience: To effectively market Bumble, we delved into the demographics and psychographics of our users. Bumble appeals to a wide audience, but we primarily targeted individuals seeking meaningful connections in the digital world. So basically everyone who needs a friend.
2. Portraying Bumble's Diverse User Base: We conceptualised the advertisement by showcasing Bumble users from various walks of life, emphasising the platform's inclusivity and its ability to connect people from all backgrounds.
Creating the Advertisement:
We designed the advertisement with colors resembling similar to that of Bumble profiles.
We just want people to understand bumble is not just about sha-boinking random people after dates, it's about establishing meaningful relationships with the person you love.
The advertisement aimed to convey that Bumble is not just a dating app but a platform that promotes meaningful connections and empowers every individual can find their one if they make their first move.
Bumble is versatile enough to cater to a wide range of relationship needs, making it the perfect choice for those seeking genuine connections.
Tools used: Figma and creativity for writing.
Time Taken: Half a Sunday.
Welcome to Flexing Fuelers – where we flex that we're fuelers. We're not just a team. we're a dynamic duo with a quirky copywriter who can turn words into wonders and an incredibly talented designer who can make wonders even wonderful. Together, we're here to whip up some spectacular spec ads that not only fuel your imagination but also prove that we're the ultimate fuelers of creativity.
Content writing & Marketer: Karthikeyan M M
Design: Deepthi N Anekal
15 Oct 2023