Brief:
This project was done for Fueler push notification challenge day 5, organised by Fuelers.
Objective:
I participated in Fueler’s Notification Writing Challenge to create engaging push notifications that resonated with users during Holi.
Brands Chosen:
For this challenge, I selected Duolingo, Country Delight, and Meesho Why?
Duolingo for diversity
Country delights for purity.
Meesho for Colorful and Made in India.
Target Audience:
The notifications were crafted for young, tech-savvy individuals who value convenience, style, and timely delivery during Holi. These consumers appreciate fun and creativity in marketing, making them more likely to engage.
Theme: Holi
Tone: Festive
Roles:
Content writing & Marketer: Karthikeyan M M
Design: Deepthi N Anekal
19 Oct 2024
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