Spotify Family Plan Go-To-Marketing for Increasing User rate

User Activation Strategy: Offering 30 days of free family subscriptions to new users

User Conversion Strategy: Enabling existing premium users to easily switch to a family plan with personalised discounts.

User Retention Strategy: Once the user's premium subscription ends, he will not opt for it again. Pushing retention offers a 30-day free trial for family subscriptions.

15 Dec 2023


Creating portfolio made simple for

Trusted by 47900+ Generalists. Try it now, free to use

Start making more money