Spotify Family Plan Go-To-Marketing for Increasing User rate

User Activation Strategy: Offering 30 days of free family subscriptions to new users

User Conversion Strategy: Enabling existing premium users to easily switch to a family plan with personalised discounts.

User Retention Strategy: Once the user's premium subscription ends, he will not opt for it again. Pushing retention offers a 30-day free trial for family subscriptions.

15 Dec 2023

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