Spotify Family Plan Go-To-Marketing for Increasing User rate
User Activation Strategy: Offering 30 days of free family subscriptions to new users
User Conversion Strategy: Enabling existing premium users to easily switch to a family plan with personalised discounts.
User Retention Strategy: Once the user's premium subscription ends, he will not opt for it again. Pushing retention offers a 30-day free trial for family subscriptions.
15 Dec 2023
