Objective:
Establish a comprehensive snapshot of the brand’s current SEO performance to identify opportunities for growth and optimization.

Key Highlights - SEO Baseline Report

1. Benchmark Overview

Domain Summary: Overview of domain name, including creation and expiry dates.

Tech Stack: Evaluation of the content management system (CMS), IP address, and mobile responsiveness to ensure optimal user experience.

2. Performance Summary

Organic Traffic (IN): Analysis of the organic traffic performance within India.

Traffic by Country: Breakdown of traffic distribution across key regions and countries.

Branded vs Non-Branded Traffic: Insights on the balance between branded and non-branded traffic.

Traffic Sources: Detailed analysis of organic, referral, social, and paid traffic sources.

Social Traffic: Assessment of which social media channels contribute most to site traffic.

User Engagement: Metrics including bounce rate, session duration, and page views to evaluate user interaction.

SERP Features: Overview of rich snippets, featured snippets, and other search engine results page (SERP) elements.

Device Distribution: Insights on mobile versus desktop traffic and site performance across devices.

Organic Competitors: Identification and analysis of key organic competitors and their SEO strategies.

3. Keyword Rankings

Organic Keywords: Overview of the top-ranking keywords and their performance.

Top Organic Keywords (Branded): Analysis of key branded terms contributing to site traffic.

Top Organic Keywords (Non-Branded): Performance of key non-branded keywords with high visibility.

Top Content/Pages: Identification of top-performing pages based on traffic and keyword rankings.

Loser Keywords: Identification of keywords with declining rankings and potential causes for their drop.

Keyword Rankings Over Time: Monitoring shifts and trends in keyword positioning over recent months.

4. Backlinks & Link Strategy

Backlinks Overview: Assessment of the site’s backlink profile, including authority score (AS), toxicity, and referring domains.

Top Pages (Referring Domains): Analysis of high-authority pages that are generating backlinks.

Referring Domain Authority Score: Breakdown of backlinks based on the authority score of referring domains.

Categories of Referring Domains: Insights into backlink sources (e.g., blogs, media, directories).

Outbound Links: Evaluation of outbound linking strategy and any potential SEO issues.

5. Technical SEO

Site Health: In-depth review of technical issues affecting site performance, crawlability, and overall SEO health.

🧩 Outcome & Next Steps

Development of a clear roadmap for addressing technical fixes, updating content, and optimizing keywords.

Actionable insights to improve visibility, drive traffic, and enhance conversions.