Re-Engaging the Silent Users: How 8 Push Notifications Led to 15 Sales!
In July 2023, we launched a targeted push notification campaign for iOS non-premium users who hadn’t opened our app in the last 800 hours.
We sent out 8 push notifications at 6:00 PM—tailored to their time zones—on Tuesdays and Thursdays.
The goal was to re-engage these dormant users.
The result?
15 unexpected sales!
This campaign shows how powerful re-engagement can be when done right.
A simple, well-timed message can turn inactive users into paying customers.
12 Aug 2023
Keywords
Mobile Marketing
Re Engagement
Push Notifications
Sales Boost
