In July 2023, we launched a targeted push notification campaign for iOS non-premium users who hadn’t opened our app in the last 800 hours. 

We sent out 8 push notifications at 6:00 PM—tailored to their time zones—on Tuesdays and Thursdays.

The goal was to re-engage these dormant users. 

The result? 

15 unexpected sales!

This campaign shows how powerful re-engagement can be when done right. 

A simple, well-timed message can turn inactive users into paying customers.