Google Analytics Certification
Google Digital Academy (Skillshop)
Key Learnings:
- Understanding the fundamentals of Google Analytics, including setting up accounts, properties, and tracking codes.
- Navigating key reports like audience, acquisition, behavior, and conversion to analyze user behavior and website performance.
- Creating custom reports and dashboards to track specific business goals and KPIs.
- Using goal tracking and funnels to measure conversions and optimize the customer journey.
- Leveraging data-driven insights for informed decision-making, improving marketing strategies, and boosting ROI.
27 Mar 2024 - Present
