🧘‍♀️ Social Media Strategy Assignment: 
Yoga & Holistic Wellness Studio

Role: Social Media Strategist (Remote Internship Assignment)
Client Type: Yoga Studio specializing in therapeutic, lifestyle-oriented yoga practices

I was tasked with building a digital and social media presence for a yoga studio with a distinct mission:

“Yoga is for everyone.”

🔍 The Task

The studio had a credible, experience-rich foundation — 15+ years of teaching, a wide range of offerings (from prenatal to thyroid and PCOS therapy), and a loyal base of students.

The aim was to help their digital voice reach the people who needed it most — especially those looking for holistic healing rather than just fitness.

🧭 My Approach

Instead of going broad, I focused on resonance. I began by identifying the brand’s core values — authenticity, slowness, depth, healing — and mirrored this across platform choice, content formats, and posting strategy.

📌 Strategic Recommendations

🔹 Platform 1: Instagram

A highly visual and community-driven platform, ideal for:

- Showcasing the calming vibe of the studio
- Reaching women navigating health journeys
- Leveraging Reels, testimonials, and carousel storytelling

🔹 Platform 2: YouTube (Shorts + Long-form)

Chosen for its evergreen discoverability and depth-friendly format.

- Educational series on yoga asanas
- Teacher wisdom series (building trust & credibility)
- Shorts for algorithm-friendly reach (1-min yoga hacks, myths busted, daily affirmations)

I also designed sample posts with visual directions to reflect trust, wisdom, and quiet authority, making yoga feel approachable and life-enhancing, beyond fitness trends.