Superframeworks - SEO Content Execution

Goal: Create high-converting BOFU (Bottom of Funnel) tool comparison content for Superframeworks, targeting indie hackers and bootstrapped SaaS founders at the decision stage of tool selection.

Tools & Technologies used: SEO research tools · Competitor analysis · G2/Capterra data mining · YouTube embedding · Markdown formatting · Affiliate link optimization

What I did:

• Researched and wrote 5 comprehensive tool comparison guides (3,500+ words each)
• Analyzed 50+ SaaS tools across categories: feedback, customer support, SEO, payments, AEO, and LLM visibility
• Structured content for search intent: comparison tables, verified pricing, real user reviews, pros/cons
• Optimized for long-tail keywords targeting budget-conscious indie hackers ("for Micro-SaaS," "on a Budget," "for Solo Founders")
• Embedded educational resources (YouTube videos, case studies) to increase time-on-page
• Created decision-stage FAQs addressing objections and budget concerns

Challenges and learning:

• Balancing comprehensive research with production speed across multiple guides
• Verifying current pricing for 50+ tools (many hide pricing behind "contact sales")
• Finding authentic user reviews vs. marketing fluff for credibility
• Structuring content for both search engines AND human decision-makers
• Learning emerging categories (AEO, LLM visibility) with limited existing resources

Result/Outcome: Delivered 5 SEO-optimized guides targeting high-intent keywords with affiliate monetization paths. Content designed to rank for "{tool category} for indie hackers 2025" queries while serving actual buying decisions. Developed systematic approach to tool evaluation and comparison content that balances SEO requirements with genuine user value.

Skills demonstrated: SEO content strategy execution· Tool research & analysis · BOFU conversion copywriting · Competitive intelligence · Affiliate content structure