E-mail writing for 2 different cases 

Objective:
To make a PhD student a loyal customer
Elevate the online presence of a traditional cafe

Details of both cases: 


1. Jannelle, the Busy Studnet

Demographics:

• Age: 26
• Gender: Female
• Location: Los Angeles, CA
• Occupation: PhD Student

Motivations:

• Needs a quiet place to study and read without distractions
• Wants quick and professional service
• Prefers to order online from her smartphone to avoid lines

Pain Points:

• Hates waiting too long for coffee
• Doesn't want to be bothered by staff while studying
• Relies on strong coffee to help her concentrate later in the day

2. Oliver, the Neighborhood Cafe Owner

Demographics:

• Age: 35
• Gender: Male
• Location: Portland, OR
• Occupation: Cafe Owner

Motivations:

• Wants to expand his cafe's business online
• Desires a smooth, appealing, and efficient digital ordering system
• Aims to attract new local customers

Pain Points:

• Frustration with navigating and managing an online platform
• Ensuring cybersecurity for online orders
• Lacking knowledge of e-commerce platforms and digital marketing