Reel concept
The idea was to tell the food story of the dish through a reel. Earlier, we had explored this format only through carousel posts, but this time I wanted to translate the same narrative approach into short-form video.
To make the opening distinctive, I experimented with a radio-style introduction paired with a CRT screen visual. The retro aesthetic aligned well with the brand’s identity and helped set the tone immediately.
We executed this concept, and the reel received around 25K views within two days, along with a strong like and share ratio, indicating healthy audience engagement.
17 Jan 2025
