Tinder PRD
Dating apps like Tinder face several challenges, including gender imbalance, high user churn rates, and low acquisition rates. Specifically, Tinder has a user base with 75% males and 25% females, leading to an oversupply of male users and potential frustration due to fewer matches. Additionally, the app experiences a high churn rate, with only 40% of users retained after 7 days, likely due to poor user experience or lack of engagement. Furthermore, with 100k new users per day for 10 million daily active users, the acquisition rate seems relatively low, indicating challenges in attracting and retaining new users.
16 May 2024
Keywords
Product Requirement Document
User Persona
Functionalities
User Stories
