MoneyLion Tushar Chuttani!.pdf
Objective: The primary objective is to increase user engagement, retention, and CLTV by implementing the following initiatives:
1. Tiered WOW Membership program
2. Surprise financial boosts
3. Rent payment integration
4. AI-powered chatbot for personalized financial guidance
26 Apr 2024
Keywords
Fintech
Product Development
MoneyLion
User Persona
Pain Points
User Journey
Prioritization
