TASKS

1. This’d be a Great Tagline
Objective: Rewrite taglines for these brands! Make sure they’re catchy.

• McDonald's
• Shopsy (by Flipkart)
• The Economist

2. It’s Vital to go Viral

Objective: Crack a PR-worthy Women’s Day campaign for Sleepyhead — a Duroflex daughter brand that offers affordable sleep solutions. Reference - Zomato’s viral Metro Announcement

Context: Duroflex has launched a new brand to attract new customers with affordable, trendy decor and sleep products.

Define:

• Audience
• Insight
• Big Idea
• Content Buckets to Extend

BONUS- if you innovate with platforms!

3. Explain your thought rationale and approach

Task:

What’s your research framework? Where do you start, given you had to pitch to a brand like KFC (just thought starters explaining your creative workflow)

How well do you understand socials?

What kind of content do you consume on Instagram (brands you follow, etc)?

How’s your meme game?

What does insight mean, and is the importance of an insight when you are ideating and conceptualizing any creative for Instagram?

4. Strat Attack!

Task:

Make a Social Media Strategy for Keventers (F&B Brand).

Steps: Include the following after understanding the current creative strategy on their Insta handle.

Content Strategy with content buckets (Instagram)

Note: Explain your approach, including why you believe it will be successful on Instagram. What should be the brand positioning on social and what should be the reason to follow the page?

• Three static and three carousel concepts picking trends and utilising their Mascot Mr. K. (Instagram)
• 3 BAU concepts with references for product-centric content or creative (milkshakes, waffles, and sundaes)
• 4 Reel Scripts, one of which should focus on a trend and one that’s storytelling-led. (Instagram)
• Shoot and put into action two of the reels. (Instagram)

Note: Write in reel content in script format. The scripts must explain the concept, the copy that will go on screen, the caption, and reference(s) explaining the treatment.

Tools used: Notion

Timeline: 48 hours

Project Type: Hiring Assignment