Outbound Messaging for GTM Masterclass
Event Details:
- Event Type: GTM Masterclass
- Speaker: Prabhu Guliani (EIR @ Antler, Visiting Instructor @HiveSchool)
- Key Topics Covered:
- Scaling Playbook (0 to 10)
- High-ticket Customer Acquisition
- Global Market Sales Strategies
Luma link of the masterclass: https://lu.ma/xgpgwol0
Outbound Campaign Framework:
- Timeline: 48 Hours
- Platform: LinkedIn, Email, WhatsApp
- Primary Responsibility: End-to-end outbound campaign management
- Target Audience: Sales professionals, who want to start up.
Tools used:
- LinkedIn Sales Navigator
- Purpose: Identifying the lead and building a database
- YAMM (Yet Another Mail Merge)
- Purpose: Email Campaigning
- AiSensy
- Purpose: WhatsApp Automation Tool
- Notion
- Google Sheets
Execution (process):
- I curated and made a database of emails and people in sales through LinkedIn Sales Navigator
- I drafted the email and the WhatsApp messages
- Used YAMM and AiSensy to send the invites
Results:
- Number of datasets: 6
- Total recipients in each dataset: 400-800
- Industry: Sales and SaaS
- Key Metrics:
- Open rates: 46%-64%
- Click rates: 5%-7%
- Registration number: 180+
- Attendees of masterclass (Zoom Session): 52%
Learnings:
- Learned how to use YAMM and AiSensy
- Learnt outreach
Proof of Work:
29 Jan 2025
Keywords
LinkedIn Outreach
Email Marketing Campaign
Sales Navigator Tips
Email Marketing
GTM Strategy
SaaS Sales Course
B2B Sales Training
HiveSchool
Hive School
Email Campaign Tools
AiSensy Guide
Lea
